A Wave of InnovationSM

Supply-Chain | Collaboration | Sustainability

TidalSeven selected as SDCE 100 for 2012

Supply and Demand Chain Executive 100

TidalSeven, LLC is proud to announce that it has been selected as a 2012 Supply & Demand Chain Executive 100.

Featuring 100 great supply-chain projects from across the industry, the SDCE 100 selected TidalSeven for its work in horizontal transportation collaboration with Fortune 100 companies. Providing an innovative approach to managing capacity, TidalSeven’s SAIL solution enabled these companies to realize savings while enhancing their capacity through working transparently with private & dedicated fleet operators.

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Fitting a square peg in a round hole

January 15, 2012TidalSevenCollaboration0

“Collaboration” is probably the second most overused word today (behind “strategic”). However, rarely do shippers appreciate how difficult collaborating can be. While collaboration can reduce emissions and cost, it can fail due to a variety of reasons, not the least of which is competing goals. Too often, in the name of internal initiatives, companies will try to meld with each other, attempting to put the proverbial square peg in a round hole. Do you approach customers or suppliers? Who should lead the initiative? How much information should be shared? With so many questions, how in advance can companies know that the peg is a fit? This can be solved by using a trusted, experienced and neutral party.

While it may seem counter-intuitive, many times the hardest part of collaboration is finding the right shipper partner. This could take years, many failed attempts and a lot of FTE effort. A company’s logistics network can be complex, and collaboration can intensify its complexity. If the two partners’ service platforms or goals aren’t in sync, customer service and on-time performances could be negatively impacted.

So, how does one fit a square peg in a round hole? Simply put, he doesn’t. The best course of action is to engage a neutral party with expertise to facilitate the process. The neutral party vets the potential partner, prior to collaboration. With the right due diligence, the shipper knows in advance whether or not his peer will be a good fit. This saves time and prevents any unnecessary square peg in round hole frustrations.

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