A Wave of InnovationSM

Supply-Chain | Collaboration | Sustainability

Preparing for tomorrow’s transportation needs takes action

Shippers often want to talk about creating partnerships. Some have quarterly meetings with their carriers in order to discuss carrier performance and future business. A select few will even talk over the idea of collaborating with another shipper(s). What these meetings lack is action and an outlook for success.

The idea of collaboration between two shippers and their private or dedicated fleets isn’t new. More and more shippers believe they need to be involved in collaborative efforts. Many Fortune 500 shippers have collaboration initiatives in place, yet can show no results. The irony is that collaborations themselves take a lot of effort. Some shippers who have tried to collaborate say that it doesn’t work. In the famous words of Yoda, “Do or do not, there is no try.” People who fail to achieve success usually approach the situation with “I will try”.

Fortunately, there are companies who can help; companies with a “can do” attitude and a proven track record. Neutral parties with extensive logistics, supply chain and collaboration experience allow horizontal collaborations to set SAIL. By facilitating wins for both shippers and their private/dedicated transportation providers, these unbiased companies take action and drive results.

Congratulations to TidalSeven Co-Founder Kevin Isenberg for completing his 11th half-marathon.

Successful shipper partnerships start early

Partnerships start Early - SpringAs we all forge ahead into 2012, with January and February already past, it is easy to see how the year can whip by. Before you know it the busy season is upon you and the quest to find additional transportation capacity at crunch time begins. The primary way to combat the hectic busy season from ruining your holidays is to start forming partnerships early in the year.

For 2012, we have already seen many partners thinking ahead and engaging us to cultivate relationships while stress is low and year long value can be realized. Instead of waiting until it is a need, companies are utilizing TidalSeven to pull value from their transportation networks now.

In the past, these transportation network partnerships took years to setup and even longer to obtain value from. Often times only to end in lost productivity and frustrated partners. Today, we can build transparent partnerships that provide companies recognized value within the same year. TidalSeven manages the relationships while providing full transparency to ensure partners find mutually beneficial results for years to come and meet their organizational goals and initiatives. A refreshing new approach to managing your capacity without the buy-sell relationships brokers and 3PLs thrive on.

Read More on our Consultative Solutions: SAIL

Fitting a square peg in a round hole

January 15, 2012TidalSevenCollaboration0

“Collaboration” is probably the second most overused word today (behind “strategic”). However, rarely do shippers appreciate how difficult collaborating can be. While collaboration can reduce emissions and cost, it can fail due to a variety of reasons, not the least of which is competing goals. Too often, in the name of internal initiatives, companies will try to meld with each other, attempting to put the proverbial square peg in a round hole. Do you approach customers or suppliers? Who should lead the initiative? How much information should be shared? With so many questions, how in advance can companies know that the peg is a fit? This can be solved by using a trusted, experienced and neutral party.

While it may seem counter-intuitive, many times the hardest part of collaboration is finding the right shipper partner. This could take years, many failed attempts and a lot of FTE effort. A company’s logistics network can be complex, and collaboration can intensify its complexity. If the two partners’ service platforms or goals aren’t in sync, customer service and on-time performances could be negatively impacted.

So, how does one fit a square peg in a round hole? Simply put, he doesn’t. The best course of action is to engage a neutral party with expertise to facilitate the process. The neutral party vets the potential partner, prior to collaboration. With the right due diligence, the shipper knows in advance whether or not his peer will be a good fit. This saves time and prevents any unnecessary square peg in round hole frustrations.

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