It is with great pleasure that we announce our very own Jacqueline Bailey has been selected as a Supply & Demand Chain Executive Provider Pro to Know for 2012 for her work with TidalSeven.
With her years of transportation / supply chain industry experience and dedication to bringing innovative, value driving solutions to market, Jacqueline has proven to be an effective industry leader. Co-founding TidalSeven has allowed Jacqueline to extend her mission of helping companies concur their supply chain challenges and find new value in their existing transportation networks.
See the full list of 2012 Pros to Know at SDCE’s Website
About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us on the Web at www.SDCExec.com.
On average, the law of averages fails every time. Well, almost every time. Shippers tend to want to package their freight volumes into nice neat packages. The truth is that the transportation market will vary. January is slow and September can be robust, especially for those in the retail industry.
However, most shippers tend to either display their respective volumes annually or by monthly average. They will end up calling their carriers in September to ask, “Where is my capacity?” This is the traditional way of thinking. Annual volume equals annual capacity needs, until the fall rolls around.
What if there was an alternative? I can think of two solutions:
- Instead of simply sending out an RFP with annual volumes, why not show detailed calendar year data. In other words, list volumes per month from the prior year’s January to December, for each o/d pair. This way, your service providers know what to expect as the calendar year progresses.
- Shipper-to-shipper collaborations. They can not only provide year round stability, but also optimal flexibility. By utilizing private and dedicated fleets, a shipper gains the ability to have capacity that can flex with the market. The fleet’s network will remain constant, but its capacity can seasonally rise along with the shipper’s needs.
Unlike a one way carrier, whose service territory can change, a private or dedicated fleet continues to serve stores or end users. Collaboration takes trust, dedication and time, and in many cases is most efficient when coordinated by a neutral party. In either solution, transparency is key and creating strong relationships with your transportation providers is a must.
“Collaboration” is probably the second most overused word today (behind “strategic”). However, rarely do shippers appreciate how difficult collaborating can be. While collaboration can reduce emissions and cost, it can fail due to a variety of reasons, not the least of which is competing goals. Too often, in the name of internal initiatives, companies will try to meld with each other, attempting to put the proverbial square peg in a round hole. Do you approach customers or suppliers? Who should lead the initiative? How much information should be shared? With so many questions, how in advance can companies know that the peg is a fit? This can be solved by using a trusted, experienced and neutral party.
While it may seem counter-intuitive, many times the hardest part of collaboration is finding the right shipper partner. This could take years, many failed attempts and a lot of FTE effort. A company’s logistics network can be complex, and collaboration can intensify its complexity. If the two partners’ service platforms or goals aren’t in sync, customer service and on-time performances could be negatively impacted.
So, how does one fit a square peg in a round hole? Simply put, he doesn’t. The best course of action is to engage a neutral party with expertise to facilitate the process. The neutral party vets the potential partner, prior to collaboration. With the right due diligence, the shipper knows in advance whether or not his peer will be a good fit. This saves time and prevents any unnecessary square peg in round hole frustrations.
Today marks a great day for us here at TidalSeven, the go-live of our new website!
We hope you enjoy the new site and find it easy to navigate as well as an informative view of all our solutions and services. For those new to TidalSeven, we provide supply chain collaboration services to companies looking for transportation capacity, service and savings. We are committed to furthering collaboration in the transportation industry through our innovative solutions and services that aim to bring parties together and build lasting relationships. SAIL, BEACON, TENDER, and ATLAS are our current solutions and services that bolster supply chain collaboration initiatives and enable partners to work with each other finding mutually beneficial results.
Feel free to explore our solutions and leave us a comment or contact us for more info.
-The TidalSeven Team