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Supply-Chain | Collaboration | Sustainability

TidalSeven founder earns Pro to Know designation

February 14, 2013TidalSevenCompany News0

Pro to Know 2013

We are proud to announce Jacqueline Bailey being selected as a Supply & Demand Chain Executive Provider Pro to Know for 2013, marking the second year running as a SDCE Pro to Know.

Jacqueline continues to leverage her vast industry knowledge to drive results and value for all transportation players.

Sustainability, innovation, and service delivered.


The Supply & Demand Chain Executive “Pros to Know” awards program recognizes exceptional supply chain executives at manufacturing and non-manufacturing enterprises who lead initiatives to help prepare their companies’ supply chains for times ahead.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us on the Web at www.SDCExec.com.

TidalSeven selected as SDCE 100 for 2012

Supply and Demand Chain Executive 100

TidalSeven, LLC is proud to announce that it has been selected as a 2012 Supply & Demand Chain Executive 100.

Featuring 100 great supply-chain projects from across the industry, the SDCE 100 selected TidalSeven for its work in horizontal transportation collaboration with Fortune 100 companies. Providing an innovative approach to managing capacity, TidalSeven’s SAIL solution enabled these companies to realize savings while enhancing their capacity through working transparently with private & dedicated fleet operators.

Read More about TidalSeven and the SAIL solution

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Designing a flexible transportation network – preparation and collaboration create stability

Recently, I came across CH Robinson’s white paper, “Where to Find the Biggest, Fastest Transportation Savings.”  I agree with the article’s hierarchy, collaboration and continuous moves can be a difficult way to produce transportation savings.  “Even when both pickup and delivery happen at the same facility, inbound and outbound are typically controlled and scheduled by different individuals and departments.”  After reading this passage, the article inspired the following thought:  Why only look solely at internal touring?  This approach hinges on one load from one location.  In short, it is unbalanced and unstable.  Why not look at horizontal collaboration to create a balanced network?

By utilizing two (or more) shippers’ capacity and freight, a true partnership and viable savings initiatives can be created.   Although collaboration is not an easy task, by adding another company’s freight and shipping points, one can gain flexibility within his own network.  Imagine what an augmentation to an already robust network can create—more geographic options and cost reduction opportunities.  Better planning and preparation reduce a network’s fragile nature and the need to be reactive.  This is especially true when a truck shows up to a facility and can only haul to one specific destination.  When that one load isn’t ready, what then?  Allowing one’s dedicated or private fleet to be entirely dependent on one lane is not a best practice.

While collaboration can reduce emissions and cost, it can fail due to a variety of reasons, not the least of which is competing goals.  Too often, in the name of cost savings, companies will try to force a fit with others.  True collaboration takes effort and the willingness to share information. A company’s logistics network can be complex, and collaboration can intensify its complexity.  However, by using the right neutral facilitator, the shipper can create a multitude of transportation options with other shippers.  With balance and flexibility, a transportation network can stand on its own, not worrying about one piece causing it to crash.

CH Robinson Whitepaper Source

Preparing for tomorrow’s transportation needs takes action

Shippers often want to talk about creating partnerships. Some have quarterly meetings with their carriers in order to discuss carrier performance and future business. A select few will even talk over the idea of collaborating with another shipper(s). What these meetings lack is action and an outlook for success.

The idea of collaboration between two shippers and their private or dedicated fleets isn’t new. More and more shippers believe they need to be involved in collaborative efforts. Many Fortune 500 shippers have collaboration initiatives in place, yet can show no results. The irony is that collaborations themselves take a lot of effort. Some shippers who have tried to collaborate say that it doesn’t work. In the famous words of Yoda, “Do or do not, there is no try.” People who fail to achieve success usually approach the situation with “I will try”.

Fortunately, there are companies who can help; companies with a “can do” attitude and a proven track record. Neutral parties with extensive logistics, supply chain and collaboration experience allow horizontal collaborations to set SAIL. By facilitating wins for both shippers and their private/dedicated transportation providers, these unbiased companies take action and drive results.

Congratulations to TidalSeven Co-Founder Kevin Isenberg for completing his 11th half-marathon.

Successful shipper partnerships start early

Partnerships start Early - SpringAs we all forge ahead into 2012, with January and February already past, it is easy to see how the year can whip by. Before you know it the busy season is upon you and the quest to find additional transportation capacity at crunch time begins. The primary way to combat the hectic busy season from ruining your holidays is to start forming partnerships early in the year.

For 2012, we have already seen many partners thinking ahead and engaging us to cultivate relationships while stress is low and year long value can be realized. Instead of waiting until it is a need, companies are utilizing TidalSeven to pull value from their transportation networks now.

In the past, these transportation network partnerships took years to setup and even longer to obtain value from. Often times only to end in lost productivity and frustrated partners. Today, we can build transparent partnerships that provide companies recognized value within the same year. TidalSeven manages the relationships while providing full transparency to ensure partners find mutually beneficial results for years to come and meet their organizational goals and initiatives. A refreshing new approach to managing your capacity without the buy-sell relationships brokers and 3PLs thrive on.

Read More on our Consultative Solutions: SAIL

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